afb77 Privacy Policy
Your privacy matters to us. This Privacy Policy explains exactly what personal data afb77 collects from players across Bangladesh, how we use and protect it, and what rights you hold over your own information.
About This Policy: This Privacy Policy applies to all users of the afb77 platform, including registered account holders, unregistered visitors to the afb77 website, and individuals who interact with afb77 via mobile or any other interface. By using afb77 in any capacity, you acknowledge that you have read and understood this Privacy Policy.
1 Information We Collect
afb77 collects personal data from users in a number of ways: directly when you provide it during account registration and verification, automatically as you interact with the platform, and from third parties such as payment processors and identity verification partners. We collect only what is necessary to deliver a safe, personalised, and legally compliant gaming experience for players in Bangladesh and beyond.
Information You Provide Directly
When you create an afb77 account or interact with our support team, you may provide the following categories of personal data:
- Account Registration Data: Full legal name, date of birth, email address, mobile phone number, and username.
- Identity Verification (KYC) Data: Scanned copies or photographs of your National ID card (NID), passport, driving licence, or birth certificate issued by a Bangladeshi authority.
- Payment Data: Your bKash, Nagad, Rocket, or Upay wallet number; Visa or Mastercard details (card number, expiry, billing address); or bank account details for Bank Transfer transactions. afb77 does not store full card numbers — payment data is tokenised and handled by our PCI-DSS compliant payment partners.
- Address Information: Your current residential address in Bangladesh, required for certain KYC verification steps.
- Support Communications: Records of any messages, emails, or live chat conversations you initiate with the afb77 customer support team.
Information Collected Automatically
When you visit or use the afb77 platform — whether on a desktop browser, mobile browser, or any app interface — we automatically collect certain technical and behavioural data:
- Device & Technical Data: IP address, device type, operating system, browser type and version, screen resolution, and mobile network information.
- Usage Data: Pages visited, games played, bets placed, session duration, click-through paths, and feature interactions within the platform.
- Geolocation Data: Approximate location derived from your IP address, used to apply regional access controls and present relevant content for users in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and other cities across Bangladesh.
- Cookies and Tracking Data: As described in Section 4 of this Privacy Policy.
Registration Data
Name, date of birth, email, and phone number collected at sign-up to create and secure your afb77 account.
Payment Data
bKash, Nagad, Rocket, and card details processed via PCI-DSS compliant partners. Full card numbers are never stored by afb77.
Usage & Session Data
Game history, bet logs, session time, and navigation behaviour used to improve platform performance and detect fraud.
2 How We Use Your Data
afb77 processes your personal data for specific, legitimate purposes. We do not sell your personal data to third parties for their own marketing purposes. The table below summarises the primary purposes for which afb77 uses your data and the lawful basis for each use.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Account creation and management | Registration data, KYC data | Contractual necessity |
| Payment processing and fraud prevention | Payment data, IP address, device data | Contractual necessity; legitimate interest |
| Age and identity verification (KYC) | KYC documents, date of birth | Legal obligation |
| Customer support delivery | Account data, support communications | Contractual necessity |
| Personalised game and offer recommendations | Usage data, game history | Legitimate interest; consent |
| Responsible gaming monitoring | Betting patterns, session data | Legal obligation; legitimate interest |
| Marketing communications (opt-in only) | Email, phone number | Consent |
| Anti-money laundering (AML) checks | Transaction data, identity data | Legal obligation |
| Platform analytics and improvement | Usage data, device data | Legitimate interest |
Where afb77 relies on your consent as the lawful basis for processing — for example, in sending you promotional emails or SMS messages about afb77 bonuses, BPL cricket betting offers, or seasonal promotions — you may withdraw that consent at any time by contacting customer support or updating your account communication preferences. Withdrawing consent does not affect the lawfulness of any processing carried out before the withdrawal.
3 Data Sharing & Disclosure
afb77 does not sell, rent, or trade your personal data to unaffiliated third parties for their own commercial gain. We share your data only in the limited circumstances described below, and only to the extent necessary for the stated purpose.
Service Providers and Processing Partners
afb77 works with a carefully selected set of third-party service providers who process data on our behalf under binding data processing agreements. These include:
- Payment Processors: Partners handling bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Bank Transfer transactions. They receive only the data necessary to process and verify your transaction.
- Identity Verification Services: KYC and age verification partners who receive copies of identity documents to confirm your identity and date of birth in accordance with our age restriction policy.
- Game Studio Providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive a session token and anonymised player identifier to launch game sessions. They do not receive your name, payment details, or contact information.
- Analytics Providers: Technology partners who help us understand platform usage patterns in aggregate, enabling us to improve performance, fix technical issues, and enhance the player experience.
- Customer Support Tools: Live chat and ticketing platform providers who facilitate your support interactions.
Legal and Regulatory Disclosure
afb77 may disclose your personal data to law enforcement agencies, regulatory authorities, or other public bodies where required or permitted by applicable law. This includes situations where disclosure is necessary to: investigate and prevent fraud or money laundering; respond to a lawfully issued court order or regulatory directive; protect the safety, rights, or property of afb77, its users, or the public; or enforce our Terms & Conditions.
Our Commitment: afb77 will never sell your personal data to advertisers, data brokers, or unaffiliated commercial entities. All third-party data sharing is governed by written agreements requiring partners to handle your data with the same level of protection we apply.
4 Cookies & Tracking Technologies
afb77 uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, keep your session active, and analyse how the platform is used. A cookie is a small text file placed on your device by a website you visit. Cookies do not contain executable code and cannot access other data stored on your device.
Types of Cookies We Use
- Essential Cookies: Required for the platform to function. These include session cookies that keep you logged into your afb77 account and security cookies that help detect suspicious login attempts. These cannot be disabled without breaking core platform functionality.
- Functional Cookies: Remember your preferences such as your preferred language, display settings, and last-visited game categories. These are not strictly required but improve your experience on each visit.
- Analytics Cookies: Help afb77 understand how users navigate the platform — which pages they visit, how long they stay, and where they encounter friction. This data is used in aggregate form to guide product improvements.
- Marketing Cookies: Used only where you have consented to receive personalised promotions. These cookies help us show relevant bonus offers, cricket betting promotions during BPL and IPL seasons, and Eid or Pohela Boishakh special events to users who have opted in.
You can manage or disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the afb77 platform, including your ability to stay logged in or access personalised content. Removing all cookies will require you to log in again on your next visit.
Essential Cookies
Always active. Needed to keep you logged in, protect your session, and enable core platform features.
Analytics Cookies
Aggregate usage data that helps afb77 improve page performance, fix bugs, and streamline navigation.
Marketing Cookies
Opt-in only. Used to deliver relevant promotional offers based on your game preferences and activity.
5 Data Security & Storage
afb77 takes the security of your personal data seriously. We implement a layered set of technical and organisational controls designed to protect your information from unauthorised access, accidental loss, disclosure, alteration, or destruction.
Technical Security Measures
- SSL/TLS Encryption: All data transmitted between your browser or mobile device and the afb77 platform is encrypted using 256-bit SSL/TLS protocols. Look for the padlock symbol in your browser's address bar when using afb77.
- Data Encryption at Rest: Sensitive personal data stored in afb77's databases — including identity documents and payment-related records — is encrypted at rest using industry-standard encryption algorithms.
- Access Controls: Access to personal data within afb77's systems is restricted to authorised personnel on a strictly need-to-know basis. All staff with access to personal data are subject to confidentiality obligations.
- Intrusion Detection: afb77's infrastructure is monitored around the clock for suspicious activity, attempted intrusions, and anomalous data access patterns.
- Password Security: Account passwords are stored as salted cryptographic hashes — never in plain text. afb77 staff cannot retrieve your password; if forgotten, you must use the account recovery process.
Data Storage Location
afb77's primary data processing infrastructure is hosted on servers operated in secure data centre facilities. Personal data relating to Bangladesh-based players may be processed and stored in data centres located outside Bangladesh where our infrastructure providers operate. In all such cases, afb77 ensures that appropriate data transfer safeguards are in place and that receiving parties are contractually bound to protect your data to the same standard required by this Privacy Policy.
Security Incident Response: In the unlikely event of a data breach that is likely to result in a risk to your rights or freedoms, afb77 will notify affected users without undue delay and take immediate steps to contain and remediate the incident. We will document all security incidents in accordance with our internal incident response procedures.
6 Your Privacy Rights
afb77 respects your rights in relation to your personal data. Regardless of where you are located in Bangladesh — whether in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or Cox's Bazar — the following rights are available to you as an afb77 player:
- Right of Access: You have the right to request a copy of the personal data that afb77 holds about you. We will provide this within a reasonable timeframe, typically within 30 days of receiving your verified request.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. You may update basic account details directly through your account settings.
- Right to Erasure: You may request that afb77 delete your personal data in certain circumstances — for example, if the data is no longer necessary for the purpose for which it was collected. Note that we may be required to retain certain data for legal compliance reasons (such as AML record-keeping), even following an erasure request.
- Right to Restrict Processing: You may request that we restrict how we use your personal data in certain situations, such as while a dispute regarding data accuracy is being resolved.
- Right to Data Portability: Where technically feasible, you may request a machine-readable copy of your personal data to transfer to another service provider.
- Right to Object: You have the right to object to processing carried out on the basis of legitimate interest, including direct marketing. If you object to marketing communications, we will stop sending them immediately.
- Right to Withdraw Consent: Where we process your data on the basis of consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of the rights listed above, please contact the afb77 support team via live chat on the platform or by email at support@afb77.app. We will verify your identity before acting on any data rights request to protect against unauthorised access to your information. There is no fee for submitting a data rights request.
Right of Access
Request a full copy of all personal data afb77 holds about you. Fulfilled within 30 days of a verified request.
Right to Rectification
Correct inaccurate account details directly in your settings or by contacting support at any time.
Right to Erasure
Request deletion of your data where no legal retention obligation applies. Subject to AML and KYC record-keeping rules.
7 Data Retention Policy
afb77 retains your personal data only for as long as is necessary to fulfil the purpose for which it was collected, to comply with applicable legal obligations, and to resolve any disputes or enforce our agreements. The table below sets out our standard data retention periods by category.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal compliance, dispute resolution |
| KYC / identity documents | Duration of account + 5 years after closure | AML legal obligation |
| Transaction and payment records | 7 years from transaction date | Financial record-keeping requirement |
| Betting and game history | Duration of account + 3 years after closure | Dispute resolution, responsible gaming |
| Customer support communications | 3 years from date of communication | Service quality, dispute resolution |
| Marketing consent records | Until consent withdrawn + 1 year | Compliance with consent obligations |
| Analytics and usage data | 26 months (rolling) | Platform improvement; no personal identifiers retained beyond this period |
When the applicable retention period expires and there is no ongoing legal or regulatory obligation to retain the data, afb77 will securely delete or anonymise your personal data so that it can no longer be associated with you as an individual.
8 Updates to This Policy
afb77 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When a material change is made to this Policy, we will display a prominent notice on the afb77 platform for a minimum of 14 days before the updated Policy takes effect. The "Last updated" date at the top of this page will be revised accordingly.
Your continued use of the afb77 platform after the effective date of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with any changes made to this Policy, you should discontinue use of the platform and may request account closure by contacting our customer support team.
We encourage you to review this Privacy Policy periodically so that you remain aware of how afb77 handles your personal data. If you have any questions about this Privacy Policy, your rights, or how your data is used, please reach out to us at support@afb77.app — we aim to respond to all privacy-related enquiries within 5 business days.
Contact for Privacy Enquiries: For any questions regarding this Privacy Policy or to exercise any of your data rights, contact the afb77 support team via live chat or write to support@afb77.app. Do not include sensitive personal data such as full card numbers or passwords in written communications.
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